Vendor FAQs
Answers About Registration, Storefront Setup, and Marketplace Growth
Well Planned Homeschooling was built by a homeschool vendor — for vendors. As homeschool funding becomes available through the ECCA law, this marketplace will connect educational companies directly with families who can use scholarships to purchase curriculum, courses, and resources.
Here, you’ll find answers to common vendor questions about registration, onboarding, marketing, and compliance. As adoption expands and full operations begin, we’ll continue updating these FAQs to help you prepare, participate, and thrive in this new ecosystem.
Getting Started
What is the Well Planned Homeschooling Marketplace?
The Well Planned Homeschooling Marketplace is a national hub connecting homeschool families with trusted educational vendors in one seamless, secure space. Families can explore and purchase curriculum, courses, books, enrichment programs, and supplies—either using their own funds or, beginning in 2027, through approved scholarships provided by Scholarship Granting Organizations (SGOs).
More than a store, it’s a complete funding and purchasing ecosystem that brings together families, vendors, and SGOs in one place. The marketplace is built to serve every homeschool family, while allowing any approved SGO to direct funds to students for eligible educational expenses.
With built-in automation from Well Planned Tech, integrated payment solutions through Well Planned Processor, and marketing tools from Well Planned Advertiser, vendors can manage products, transactions, and outreach all in one connected system.
In short, it’s the future of homeschool funding and commerce—a centralized, intelligent platform that makes homeschooling simple, accessible, and sustainable for every family.
Who can become a vendor?
Any organization or business offering educational products or services that support homeschooling can apply to become an approved vendor. This includes publishers, online course providers, subscription boxes, enrichment programs, and educational product retailers.
Both for-profit and nonprofit entities are welcome. Each application is reviewed to ensure products align with educational goals, family values, and marketplace standards. Once approved, vendors gain access to a powerful platform serving homeschool families nationwide—ready to sell both directly to families and, beginning in 2027, through scholarship funding.
When can vendors begin setting up storefronts?
Vendor onboarding begins in early 2026, with the marketplace opening for the 2026–2027 school year.
During this time, vendors can:
Upload and organize products.
Familiarize themselves with the Well Planned Tech automation tools.
Connect seamlessly to shopping carts, shipping software, and marketing integrations through our built-in APIs.
Begin using Well Planned Processor to manage payments and start earning marketing credits toward Well Planned Advertiser campaigns for the 2026–2027 school year.
The goal is to give every vendor a head start—building visibility, testing systems, and preparing for a smooth, automated launch year.
When will homeschool families begin purchasing, and how does scholarship funding fit in?
Homeschool families will be able to shop and purchase directly through the marketplace as soon as storefronts open for the 2026–2027 school year.
Then, beginning in 2027, families approved for scholarships under the Education Choice for Children Act will also be able to make purchases using their SGO-directed funds.
This structure ensures vendors can start generating revenue and visibility immediately, while preparing for a seamless transition once scholarship funding becomes active nationwide.
Why should I join early?
Early participation unlocks major advantages:
Prime visibility when browsing opens to families in 2026.
Access to 98% of the homeschool market through Well Planned’s verified audience network.
Full marketing integration via Well Planned Advertiser and Audience Access tools.
A year-long runway to optimize listings, refine messaging, and connect with customers before the full funding wave begins.
By joining early, you’re positioning your business at the center of the largest homeschool funding and purchasing ecosystem ever built.
Vendor Eligibility & Requirements
What types of products or services are eligible?
Approved vendors may offer any educational product or service that directly supports homeschooling. This includes:
Core curriculum (math, science, language arts, history, etc.)
Supplemental resources (workbooks, digital downloads, manipulatives)
Online courses — live or self-paced
Enrichment programs — art, music, STEM, foreign language, and more
Educational toys, kits, and subscriptions
Teacher tools and planning materials
Each product must be educational in nature and comply with marketplace standards for quality, age appropriateness, and family alignment.
How does the approval process work?
After submitting your registration, our team will review your:
Company background and educational focus
Product listings for clarity and compliance
Delivery model (digital, physical, or hybrid)
Business reputation and marketplace readiness
Once approved, vendors will receive onboarding instructions to set up their storefront, integrate tools, and prepare for public launch. Approval ensures families can shop confidently, knowing every vendor has been vetted for both educational value and operational reliability.
Are there fees to participate?
The marketplace operates with a simple, transparent fee model.
There is a small transaction fee applied to purchases made within the marketplace, covering secure processing, compliance verification, and platform maintenance.
Our goal is to keep costs low while providing a high-value platform that helps vendors connect with families, manage products efficiently, and grow sustainably.
How will payments and payouts work?
All transactions—whether made with personal funds or future SGO scholarships—are managed through Well Planned Processor, ensuring accuracy, compliance, and speed.
Because this system was built by a vendor for vendors, we’ve removed the need for manual data entry or third-party fulfillment coordination. Instead, you gain the tools to manage a seamless, automated flow from purchase to payout:
Connect once — then automate everything. Choose your preferred workflow: pull sales directly into your existing shopping cart interface or connect straight to your shipping software.
No more manual shipping updates. Tracking information is automatically pulled into the system and customer notifications are sent for you.
Automatic payouts. Payments are triggered automatically after tracking numbers are detected and verified.
Digital delivery made simple. For digital products, use our API integrations with major shopping cart systems to instantly set up a customer, deliver their product, and receive payment in the next payout batch.
In short, you control how your company processes orders—without added labor, delays, or complexity. The system does the work for you.
What compliance standards do vendors need to meet?
Each vendor must agree to marketplace standards covering:
Educational alignment with homeschool purposes.
Transparent pricing and accurate product descriptions.
Privacy and data protection for all family information.
Fulfillment reliability for both digital and physical products.
When scholarship funds are introduced in 2027, vendors selling to SGO recipients must also maintain documentation for approved educational use, which the marketplace automatically tracks and simplifies.
Vendor Experience & Marketplace Tools
What is the vendor dashboard like?
The vendor dashboard is your central hub for managing everything related to your marketplace presence. Designed by a vendor, for vendors, it eliminates clutter and keeps what matters most front and center.
Inside the dashboard, you’ll find:
At-a-glance analytics showing views, clicks, and purchases.
Quick access to product listings, orders, and messages.
Marketing insights powered by Neurometrics™, showing how families find and interact with your products.
Simple setup wizards that guide you step-by-step through storefront creation and updates.
It’s built to feel intuitive, so you can focus on what you do best — serving families and growing your business.
How do I set up my storefront?
Your storefront is more than a product listing — it’s your brand’s space within the marketplace. Think of it as a personalized, mini eCommerce site where families can explore your educational philosophy, browse your products, and build trust in your company.
During setup, you’ll be able to:
Add your logo, banner image, and brand story.
Highlight your educational approach or niche (Montessori, STEM, classical, Christian, etc.).
Choose featured products or create bundles for families shopping by grade level or subject.
Include direct links to your main website or social media for added engagement.
Every storefront follows a clean, uniform design that makes your brand shine while maintaining consistency across the marketplace.
How do I list and organize my products?
Product setup is quick, flexible, and designed to fit your workflow. Vendors can:
API directly into their existing shopping cart to pull product listings automatically from their website,
Upload a CSV file with bulk product information, or
Manually enter listings right inside the vendor dashboard.
Each listing includes standard fields for titles, descriptions, grade levels, subjects, pricing, and delivery type (digital, physical, or subscription).
Beyond that, you’ll have access to Neurometrics™ tagging, which uses data fields to connect your products with student profiles based on:
Learning preferences (hands-on, visual, conceptual, etc.)
Age and grade compatibility
Core vs. enrichment category
Format and engagement style
These tags help families discover your resources naturally through personalized recommendations — ensuring your products are visible to the families most likely to benefit from them.
How does Neurometrics™ help families find my products?
Neurometrics™ is the AI engine that personalizes every family’s shopping experience. It analyzes each student’s learning personality, academic needs, and educational goals to recommend the most relevant products — including yours.
When your listings are tagged correctly, Neurometrics™ connects them to the right families automatically. That means:
Smarter visibility. Your products appear in curated “recommended for your student” lists.
Better engagement. Families spend more time exploring your offerings because they feel directly relevant.
More meaningful conversions. You’re not just selling — you’re helping parents find exactly what fits their child’s needs.
This is how the marketplace transforms from a simple storefront directory into a guided educational ecosystem.
How can I market my storefront to homeschool families?
All approved vendors benefit from built-in visibility across the marketplace — but those ready to expand their reach can take it further.
Through Well Planned Advertiser, you can:
Launch targeted email and display campaigns reaching over 1.6M verified homeschool families.
Feature your storefront in seasonal promotions, category highlights, and newsletters.
Access retargeting tools to stay visible to families who’ve viewed or favorited your products.
Collaborate with Well Planned Marketing to design campaigns that fit your brand and goals.
In 2026, before scholarship funds activate, these marketing tools will help you build awareness early — so when families begin purchasing in 2027, they already know and trust your brand.
Growth, Support & Next Steps
How will I be supported as a vendor?
From the moment you register, you’ll have access to a full vendor support system built to guide you every step of the way.
Support includes:
Onboarding webinars to walk you through storefront setup and product uploads.
A searchable knowledge base with short tutorials and setup guides.
Access to the Vendor Support Team for personalized assistance.
Quarterly updates and workshops to keep you informed as new tools and features launch.
Our goal is to make onboarding simple and ongoing management effortless, ensuring you always have help when you need it.
Can I update my storefront or products after launch?
Yes. You can edit your storefront or update products anytime from your vendor dashboard.
All changes—whether new products, pricing adjustments, or updated descriptions—sync automatically across the marketplace, keeping your storefront current without delays or manual intervention.
For vendors who integrate through API or CSV uploads, updates can occur daily or on-demand, ensuring families always see accurate listings and availability.
How will I know when my state becomes eligible for homeschool scholarships?
The Vendor Dashboard includes a built-in state-by-state tracker that displays real-time updates as each state adopts the ECCA law and activates SGO participation.
You’ll also receive email alerts as new states come online, so you can plan marketing campaigns and product visibility accordingly.
This ensures you stay ahead of the curve—ready to serve families the moment scholarship funding becomes available in their state.
What if my company serves both homeschool and private school families?
That’s one of the unique advantages of the Well Planned ecosystem.
If your company serves both audiences, you’ll be able to list in both marketplaces — Well Planned Homeschooling and Well Planned Schools — using the same vendor account.
Each storefront can feature tailored messaging and product selections for its audience, while your data, transactions, and reporting remain unified in one dashboard.
It’s a seamless way to expand your reach while maintaining clarity between homeschool and private school customers.
How can I stay involved as this marketplace grows?
This isn’t just a platform — it’s a movement.
Vendors can stay connected and visible through:
Monthly vendor updates with growth insights, new tools, and policy changes.
Featured vendor opportunities in Well Planned Homeschooling newsletters and campaigns.
Beta participation for new marketplace tools launching through Well Planned Tech.
Partnership programs that spotlight vendors who actively support outreach and awareness efforts.
By staying engaged, you’ll not only grow your business but also help shape the future of how homeschool families discover and fund the resources they love.
Register to Become a Vendor Today
The Well Planned Homeschooling Marketplace was built by a vendor — for vendors. Whether you create curriculum, design enrichment programs, or offer educational products, this is your opportunity to reach homeschool families in a whole new way. Early registration ensures your company secures its place in the 2026 vendor launch, gains access to setup tools and promotional opportunities, and receives updates on state-by-state adoption and funding timelines.
When families begin using scholarships in 2027, you’ll already be visible, trusted, and ready to serve.
